We work with professionalism and determination in order to pursue our objective with always increasing satisfaction and dedication: accommodating the Client all around. In this manner “La Sardegna” between tradition and innovation has become with time a leading company in the Italian food industry, specialised in the typical Sardinian gastronomy.
Now we to invite you to get to know us… we are pleased to guide you towards new and intense flavours.
Get to know us
The company called “La Sardegna” finds his roots in the story and the experiences of the Usai family. The grandfather, Antonio Usai was born in 1911 in Jerzu, a little village in the heart of Ogliastra, in the east coast of Sardinia, where from 1930 he is already breeding and trading cattle. After ten fruitful years of this activity, Antonio, along with his wife Battistina Mura, opens a little butchery, where they sell meat from their herds.
In 1966, their son Pietro, that from an early age takes part in the family business, renovates his father’s butchery and in 1967 he opens a little corner shop that will be run by his mother. Pietro’s entrepreneurial spirit doesn’t end here, because in 1975 he inaugurates a modern and vast market in the city’s main road, managed by his young and determined wife Maria Battistina.
The diligence and persistence of the family, along with the great quality of their products, they achieve a resounding success, that gives them the opportunity to expand the building designated to the breeding, and lately to renovate the butchery, which is essential to be able to supply a few wholesalers and the numerous butcheries scattered throughout the island.
In 1991 the family moves to Milan, to guarantee their youngest son Gianni his needed medical treatment: this relocation will mark the expansionist turning point for the area of business of the company, that was already aimed at a national level.
In 1992 they open, indeed, a retail shop in San Vittore Olona on the important Strada Statale del Sempione. Made exclusive thanks to the nature of the products handled, day by day it specializes, in order to guarantee their always more numerous clients, a wide range of unique and high-quality products, far from the homogenisation perpetrated by the many supermarkets that are starting to appear impetuously on the market.
Pietro and Maria Battistina, also thanks to the involvement of their children Antonio and Sara in the family business, bring forth their project, but in 1994, after the premature passing of their daughter, it’s the young Antonio that inherited this great passion for his work and the unconditional love for his mother land from his family’s story, he is determined to give his moral support and all the strength his family need, reaching in only two years an old objective of theirs: to create a well-known brand which will be used to stamp their very own line of production of a few typologies of stuffed fresh pasta, produced in the laboratory in the back of the shop and lately establish a tight net of sales representatives appointed to sell in restaurants, gastronomies and specialised shops.
In 1997, thanks the visibility and notoriety the retail shop has gotten, the first requests of supplying are starting to come from a few shops and restaurants in the area, making it possible to take the first steps towards an established retail channel designated to wholesale.
With the weekly arrivals of large loads of goods, in 2000 it is essential to rent a warehouse in order to stock up on the entirety of the merchandise handled, to cope with the always increasing demand both in Italy and abroad. The amount of work needed the support of an efficient organisational structure, capable of guaranteeing a capable and capillary distribution. This will result in a winning initiative, so much that two years later an even bigger and functional warehouse will be bought.
In 2002 Gianni, the youngest of the family, waiting to get his diploma in Computer Accounting, is appointed by his brother Antonio to organise a company structure software and to handle the creation of the first and simple website. In the following years, the revenue increases at a staggering pace, also thanks to the introduction of the corporate gifts branch, that soon becomes another distribution channel of great importance for the general trend of the company.
In 2006, during a delivery at one of the most known and refined restaurants of the area, Antonio meets a beautiful Industrial Engineering student that works as a waitress. It’s love at first sight. In four years, the kind and beautiful Concetta will become not just his wife, but also an out-and-out strong point, because she learns and shares with her mother-in-law Maria Battistina the secrets and the passion for the production of unique and refined products of every sector of the gastronomic Sardinian line, an actual pride both for their retail shop and for the wholesale directed to catering professionals, gastronomies and specialised shops, always in search for niche products.
The painful and unexpected passing of Maria Battistina, happened in 2009, greatly affects the morale of the family and consequently it alters the company performance, of which she was the pillar.
Form 2007 and on, the international market faces one of the most difficult and complicated crisis in history and “La Sardegna” too has to deal with a severe plunge in sales. This fact will bring Antonio, that not only is the sales and marketing director, a role that fits him very well, but also fulfils the executive director role, to reset with indescribable attention and maniacal care of the smallest details, a fruitful and forward-looking company reorganisation.
During these difficult years, the entire Usai family, cheered up from the births of Sara and Lavinia, finds once again the moral strength to recover, finding with undisputed and unfaltering professionalism, the determination required to overcome the crisis.
It is fundamental for the path to rebirth, the contribution of the passion and the important experience gathered by the dad Pietro, that continues, in every corner of Sardinia, his unsatiable search of excellent products in order to maintain the company always renowned.
In 2015, with the always expanding social networks, Gianni suggests taking advantage of the large exposure offered by this means and thanks to this happy intuition the commercial performance strengthens again.
Later, in 2017 it is decided to go forward with the design of a brand new and well-structured website, that will make possible to open the gates of the online market.
2017 is therefore a year full of projects and satisfactions for the Usai family, more and more tight, and they are getting ready to face 2018 with an increasing enthusiasm and commitment towards their work.
It is exactly thanks to this enthusiasm, the dedication, the perseverance and the continuous elaboration of new commercial strategies, that in 2018 the wholesale sector gets to know a new and important period of increase in terms of various companies of the food industry, not only in Italy, but also in France, Germany, Poland and Spain.
In 2019, it is decided to expand the workforce of the shop, going ahead, after a thorough selection, with the employment of qualified personnel to integrate in the production and logistics departments, in order to deal with the incessant sales increase.
8th of January of 2020, “La Sardegna” finally opens its door to the international online market. The promising outcome is not long in coming: already from the first month, the sales exceed the expectation that the design studio of the e-commerce website predicted would have happened not before six months from the opening.
8th of March of 2020, the working activity in Italy stops because of the severe health emergency caused by COVID-19. Once they heard the news, the General and Commercial Management of the company, chaired by Antonio Usai, they do not find themselves unprepared for this new and complicated situation, Antonio summons the members of his family and his colleagues, and within an hour it is decided, for the sake of the clients and their families, to make the delivery of the groceries free of charge in the districts of Milan, Monza and Brianza, Como, Varese and Novara. The switchboard with four telephone lines is literally mobbed by the loyal clientele and, despite the total interruption of the delivery of the supplies to restaurants both in Italy and abroad, due to the closing decree released by the Government, the revenue of the month of March increases by 45%.
Sunday the 15th of March 2020, at 11:24 A.M., among the whirlwind of the pandemic, good news arrives: a baby girl is born in the “La Sardegna” family! The little Ginevra has born. Her sisters Sara and Lavinia, the mother and father, Concetta and Antonio and the entirety of the Usai family are on cloud nine.
The forefathers and founders of the family's company, Battistina Mura and Antonio Usai that are depicted in front of their home in Jerzu.
Their son Pietro Usai and Maria Battistina Serra, in their wedding day in Jerzu.
Sara e Antonio Usai at the age of four and five years old that are depicted in a festive day in Sardinia.
The brothers Gianni e Antonio Usai together during a celebration in Saronno.
Maria Battistina with her husband Pietro inside their retail shop in San Vittore Olona.
Concetta e Antonio in the day of their wedding in Cerro Maggiore.